I don’t know about the rest of the world, but I had the darnedest time coming to a conclusion on a company name for my forensic document examination business. I himmed and hawed for the better part of one year, with an ongoing list of names or named components. And as I’d get bored with them, or find them easily in internet searches, they’d get a strike-thru. I suppose I should have done what the younger generation does, which is to do an internet search for any and all questions in life. If I had done that, I would have found this article, which I found very interesting and quite helpful (http://www.jdsupra.com/legalnews/the-best-method-to-the-madness-behind-86880/?utm_source=LU_Emails).

In any event, it’s actually my mentor who gave me my company name. I had always admired hers, which had been created almost four decades prior. And driving home from court one day, she mentioned that she had initially wanted to use the name of “The Write Consultants” for her business. Sadly, the name at that time was already in use according to the State of Louisiana. Fast forward to present day, to my advantage, it is no longer in use. I, of course, sought her approval for use of the name. After all, it was her idea and the ethical thing to do, but the name also shares some similarity with her company’s.

So, if you’re in need of forensic document examination services of any kind, you now have two uniquely named choices in the State of Louisiana — The Write Image and The Write Consultants. Let’s say it’s a “family affair.”

Information provided by Adele Thonn, Forensic Document Examiner (www.thewriteconsultants.com)